🌊 Ahoy, fellow anglers and water enthusiasts! Welcome aboard Beats Workin’—where the sea meets leisure, and fishing is more than just a pastime.

From Cape Cod to the Open Waters

As a kid growing up on the shores of Cape Cod, my days were woven with saltwater and sunsets. I spent summers working at a marina fuel dock, where the scent of diesel fuel mingled with the promise of adventure. Cleaning boats became my daily ritual—the scrubbing, the polishing, and the anticipation of what lay beyond the harbor.

The Art of Boat Names

Boats have souls, you see. They carry stories in their hulls, etched by wind and tide. And oh, the names! Each vessel whispered secrets through its moniker—the whimsical, the poetic, and the downright clever. But among them all, one name stood out like a beacon: Beats Workin’.

The Joy of Being on the Water

Beats Workin’ wasn’t just a boat; it was a state of mind. It captured the essence of lazy afternoons, salt spray on skin, and the thrill of casting lines. When the sun dipped low, and the water turned gold, we’d lean back, feet propped up, and say, “Man, this sure Beats Workin’.”

Meet Jeff: Our Logo’s Fishing Aficionado

And then there’s Jeff—the heart and soul of our brand. Jeff loves to fish. His weathered cap shields his eyes from the sun, and his hands know the weight of a well-balanced rod. He’s the guy who knows where the snook hide and when the tarpon dance. Jeff embodies the spirit of Beats Workin’—relaxed, passionate, and forever chasing that next catch.

What Awaits You

So, fellow water wanderer, whether you’re a seasoned angler or a curious beginner, join us on this voyage. Explore our UPF +50 sunshirts, feel the breeze on your face, and let the water weave its magic. Because life is better when it’s Beats Workin’.

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Tight lines and fair winds,

Jonathan Coffman Founder, Beats Workin’